Ad Monetisation Specialist

About the Role At the company, we empower game studios to focus on crafting extraordinary games while we manage their growth. As an AI-native growth partner for mobile game studios, we integrate user acquisition with in-game monetization, allowing studios to thrive without needing in-house expertise. Backed by significant investment firms, we are entering our scaling phase and are seeking new team members who will take on real ownership in their roles. The Role We are looking for a dedicated individual contributor who excels in optimizing ad setups. This position is focused on improving monetization in our owned mobile games and translating successful strategies into product capabilities. This is not a management, ad-sales, partnerships, or pure strategy role; it requires hands-on engagement with live games, working directly with data, making configuration changes, and rapidly learning from experiences. You Will • Find and test monetization opportunities in live games. • Work directly with MAX, LevelPlay, AdMob, and ad-network dashboards. • Optimize ad calls, bidding/waterfalls, floors, frequency, placements, rewards, and network mix. • Conduct controlled experiments with revenue, retention, and LTV guardrails. • Collaborate closely with game engineers, data science, and the Core Product team. • Document findings on what works, what doesn’t, and identify reusable product strategies. You Need • Minimum of 5 years of hands-on experience with ad monetization in live mobile free-to-play (F2P) games. • Strong knowledge of mediation, bidding, waterfalls, eCPM, fill, latency, and pricing dynamics. • Good instincts regarding game economy, ad experience, in-app purchase (IAP) conversion, retention, and LTV. • Strong analytical and experimentation skills. • A proactive approach to diving into data, making configuration changes, and learning quickly. Location This role is available in London, Lahore, Istanbul, Warsaw, Hanoi, or can be performed remotely.