Product Marketing Manager

About the Role We’re looking for a strategic, commercially driven Product Marketing Manager with strong capabilities to drive positioning, adoption, and go-to-market strategy for our enterprise SaaS platform. This role requires a proactive self-starter who takes ownership and drives initiatives independently. You will operate at the intersection of Product, Growth, and Sales, ensuring that our product communicates value clearly, accelerates user adoption, and converts product engagement into pipeline and revenue. You will help shape how users discover, experience, and adopt the product by translating complex capabilities into clear value propositions and growth opportunities. A key part of this role is identifying product usage patterns and usage-based expansion signals that indicate customer readiness for additional features, modules, or upgrades. As we scale, product marketing will play a critical role in ensuring the product itself becomes a powerful growth engine. What You’ll Own 🎯 Product Positioning & Messaging Develop clear positioning that communicates product value quickly and effectively to target buyers and users Translate product capabilities into clear outcomes that drive activation, adoption, and expansion Build persona-driven messaging frameworks across business and product users Ensure consistent messaging across product interfaces, website, onboarding, campaigns, and sales materials Continuously refine messaging based on customer insights, product usage data, and usage-based expansion signals 🚀Go-To-Market & Feature Launches Lead GTM planning for new features, modules, and product releases Ensure new capabilities are communicated clearly through both marketing channels and product experiences Create launch strategies that drive user adoption, engagement, and expansion Align feature launches with usage-driven expansion opportunities across the customer base 📊Sales & Revenue Enablement Develop sales enablement assets including pitch decks, case studies, and product narratives Support enterprise sales cycles by translating product capabilities into business impact Align product messaging with sales objections and buyer concerns Collaborate with Sales to leverage usage-based expansion signals that identify high-intent accounts ready for upsell or cross-sell 🔎Market & Product Insights Monitor market trends, competitors, and evolving buyer expectations Identify opportunities to improve product differentiation and category positioning Translate customer insights, product usage patterns, and usage-based expansion signals into messaging improvements and growth opportunities Provide actionable insights to Product, Growth, and Sales teams What We’re Looking For 4+ years of experience in Product Marketing within B2B SaaS, preferably HRMS/HR tech Experience launching products in multi-market environments Experience working with product analytics tools (Mixpanel, etc.) Experience supporting enterprise sales models Proven ability to operate as a self-starter who takes ownership and drives initiatives independently Strong storytelling and product narrative skills Ability to translate complex product capabilities into clear user and business value Experience collaborating closely with Product, Growth, and Sales teams Strong understanding of SaaS metrics including activation, adoption, retention, expansion, ARR, and usage-based expansion signals User activation and onboarding optimization Product adoption and feature usage growth Product messaging and value communication Experimentation and growth hypothesis testing Customer journey mapping and product funnels Go-to-market strategy for product releases Product analytics and usage insights Identifying and leveraging usage-based expansion signals to drive revenue growth Cross-functional collaboration with Product, Growth, Marketing, and Sales teams Ownership mindset and proactive execution