Senior Digital Marketing Specialist (Jordan) - ING480

At INGOT, we believe in building high-performing teams where everyone is in the right seat – not just filling a role, but thriving in it. Our approach emphasizes in getting the right people in the right positions to drive business growth and success. Here’s what that means for YOU: You’ll excel at what you do because you’re in a role that aligns with your skills and passions You’ll be aligned with our core values - High Ethics, Commitment and Innovation – we’re looking for team members who get it, want it, and have the capacity to do it We want you to thrive in an environment where your contributions matter, and you can make an impact on our mission. If you’re a high-energy, results-driven professional who’s ready to take on a role that matches your expertise and values, we’d love to connect! Check out the details below and see if this is the right fit for you. Purpose of Role / Summary: The Senior Digital Marketing Specialist is responsible for the hands-on development, execution, management, and optimization of the company’s paid digital advertising strategy to generate qualified leads for its brokerage and trading services. The role owns and manages Pay-Per-Click (PPC) activities across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other approved advertising channels. It is also responsible for advertising budgets, campaign setup, tracking, reporting, A/B testing, attribution, and conversion-rate optimization. The position is accountable for improving campaign efficiency and customer-acquisition outcomes using key performance indicators including Cost per Click (CPC), Cost per Lead (CPL), Cost per Qualified Lead, Cost per Acquisition (CPA), Customer Acquisition Cost (CAC), Return on Investment (ROI), Return on Ad Spend (ROAS), lead quality, account-opening conversion rates, and funded-client conversion rates. Main Activities and Responsibilities: Develop and execute PPC and performance marketing strategies aligned with brand awareness, qualified-lead ge...