Digital Marketing Specialist

Job Description: Digital Marketing & Real Estate Listing Specialist Location: United Arab Emirates (UAE) Industry: Real Estate (Off-Plan & Secondary Market) Experience Level: Senior / Mid-Senior Level (Minimum 5 Years UAE Experience) Job Type: Full-time Job Summary We are seeking an experienced, analytical, and highly creative Digital Marketing & Real Estate Listing Specialist to drive lead generation, brand visibility, and portal performance across off-plan and secondary market properties in the UAE. This hybrid role encompasses end-to-end performance marketing (Meta Ads, Google Ads/PPC), social media content creation, portal listing management (Property Finder, Bayut, Dubizzle), SEO, CRM lead tracking, and conversion optimization. The ideal candidate brings at least 5 years of hands-on UAE real estate digital marketing experience with a strong commercial focus on lowering CPL/CPA and maximizing ROAS. Key Responsibilities1. Performance Marketing & Digital Strategy • Develop and execute comprehensive digital marketing strategies for both off-plan and secondary market property portfolios. • Plan, launch, test, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, Performance Max, PPC). • Manage multi-channel marketing campaigns targeting lead generation, property launches, sales, leasing, events, and remarketing. • Allocate and manage digital marketing budgets effectively to optimize CPL, CPA, CAC, ROAS, ROI, conversion rates, and overall lead quality. • Perform continuous market and competitor analysis to identify new marketing avenues and trends in the UAE real estate sector. 2. Real Estate Portal & Listing Management • Create, upload, and manage high-quality property listings on major portals including Property Finder, Bayut, Dubizzle, and other niche platforms. • Ensure all listing details, pricing, photos, floor plans, and descriptions are accurate, engaging, and regularly updated. • Coordinate with real estate agents to collect necessary listing data, property documents, and compliance/permit details. • Manage listing lifecycle (renewals, edits, featured/boosted placements, and removals) based on portal performance metrics. • Maintain CRM records, property databases, and prepare basic listing/portal activity reports for administrative and sales support. 3. Lead Management & CRM Tracking • Generate, nurture, and continuously improve the quality of property sales and leasing leads. • Track the complete end-to-end lead journey from initial inquiry to qualification and closing, collaborating closely with the Sales team to boost conversion rates. • Maintain CRM lead tracking systems to ensure accurate campaign and source attribution. 4. Content Creation, Social Media & Branding • Develop social media, content, and branding strategies in alignment with creative, marketing, and sales goals. • Create and publish engaging content for Facebook, Instagram, X (Twitter), LinkedIn, and other digital platforms. • Write compelling copy for blogs, newsletters, marketing collateral, press releases, exhibition materials, and promotional campaigns. • Design visual assets using Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), or other graphic design and video editing software. • Coordinate with external/internal designers, videographers, and content creators to produce high-performing campaign collateral. 5. SEO, Website Optimization & Analytics • Plan and execute search engine optimization (SEO), website, and landing page enhancements to grow organic search traffic and boost conversions. • Set up and utilize GA4, Google Tag Manager (GTM), Meta Pixel, and custom conversion tracking systems to ensure precise attribution. • Analyze campaign data using tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console. • Build clear, insightful weekly and monthly performance reports using Looker Studio, Excel, or equivalent BI tools with strategic recommendations for growth. Requirements & QualificationsEducation & Experience • Minimum 5 years of proven digital marketing, content creation, and property listing experience in the UAE real estate industry. • Demonstrated success in real estate performance marketing, high-intent lead generation, and sales/leasing conversion optimization. • Hands-on experience managing and optimizing listings on Property Finder, Bayut, and Dubizzle. Technical & Marketing Skills • Paid Ads: Mastery of Meta Ads Manager, Google Ads (PPC, Search, Display, Video), and conversion setup. • Portal Management: Deep familiarity with Property Finder Manager, Bayut Profolio, Dubizzle, and portal ranking algorithms. • SEO & Web: Strong working knowledge of Technical/On-Page/Off-Page SEO, Google Search Console, SEMrush, Ahrefs, and landing page optimization tools. • Analytics & Attribution: Proficient in GA4, Google Tag Manager, Looker Studio, and advanced Microsoft Excel (Pivot Tables, Data Analysis). • CRM: Hands-on experience with real estate CRM platforms and lead attribution tracking. • Design & Editing Tools: Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.). Domain & Market Knowledge • In-depth understanding of the UAE real estate market dynamics, off-plan developer projects, secondary market trends, and local buyer/investor behavior. • Strong commercial acumen around Cost Per Qualified Lead (CPQL), Customer Acquisition Cost (CAC), lead-to-sale conversion rates, and Return on Ad Spend (ROAS). Application Question(s): • WHAT IS YOUR CURRENT SALARY • WHAT IS YOUR SALARY EXPECTATION • WHAT IS YOUR NOTICE PERIOD Work Location: In person