Social Media & Performance Marketing Specialist (Arab Nationality Male/Female

HIRING : Social Media & Performance Marketing Specialist (Arab Nationality Male/Female) Key Responsibilities • Develop, manage, and execute paid advertising campaigns across social media and digital advertising platforms. • Set up, monitor, analyze, and continuously optimize campaigns to achieve business and marketing objectives. • Manage advertising platforms, including Meta Ads Manager, Google Ads, and other relevant platforms. • Define target audiences and develop effective audience segmentation, targeting, and retargeting strategies. • Monitor campaign performance and key KPIs to identify opportunities for improvement. • Conduct A/B testing of creatives, audiences, ad formats, and targeting strategies to maximize campaign performance. • Analyze campaign data and prepare regular performance reports, including insights and recommendations. • Work closely with the Marketing, Content, and Creative Teams to ensure campaigns are aligned with the overall marketing strategy. • Manage advertising budgets and optimize spending to achieve the best possible ROI and ROAS. • Stay updated on the latest digital marketing trends, advertising tools, platform updates, and best practices. • Identify opportunities to improve lead generation, customer acquisition, engagement, and overall campaign performance. Requirements • Proven experience in Marketing, Performance Marketing, Social Media Management, and Paid Advertising. • Strong hands-on experience with Meta Ads Manager; experience with Google Ads and other advertising platforms is an advantage. • Strong understanding of targeting, retargeting, audience segmentation, and conversion optimization. • Ability to analyze campaign data and understand key performance metrics. • Good knowledge of ROAS, ROI, CTR, CPC, CPM, CPA, Conversion Rate, and other digital marketing KPIs. • Strong analytical, problem-solving, and decision-making skills. • Ability to optimize campaigns based on data, performance, and business objectives. • Strong communication and teamwork skills. • Ability to manage multiple campaigns and priorities in a fast-paced environment. • UAE market experience is preferred, particularly within the beauty, wellness, spa, or retail industry. • Must be middle age. Interested candidates: Please send your CV to [contact hidden – apply on source] Email format: Name – Position Applied For Work Location: In person