Growth Marketing Manager

Responsibilities • Plan and execute full-funnel marketing campaigns across performance, content, and lifecycle channels. • Analyze marketing performance and provide actionable insights using analytics tools. • Collaborate cross-functionally with product, design, and engineering teams to align marketing with business objectives. • Manage lifecycle marketing efforts, including email, SMS, and push notifications. • Segment users and build retention flows such as welcome series and win-back campaigns. • Launch and manage paid media campaigns across Meta (FB/IG), Google (Search/Display/YouTube), X, LinkedIn, and TikTok. • Stay informed on compliance and ad policy updates, especially in the financial and crypto sectors. • Implemented and managed technical tracking infrastructure, including pixel setup, event tracking, and conversion APIs; utilized basic SQL and CDP tools (e.g., Segment) to support data-driven marketing initiatives. Qualifications • Bachelor’s Degree in Marketing, Business, or a related field. • 4–6 years of hands-on experience in performance or digital marketing, ideally in fintech, crypto, or consumer tech. • Familiarity with analytics platforms such as Google Analytics, Mixpanel, or Amplitude. • Excellent project management, communication, and collaboration skills. • Strong understanding of CAC, LTV, and marketing unit economics. • Experience with lifecycle marketing platforms such as Braze, Iterable, or Customer.io. • Fluency in English is required (Arabic is a plus). • Awareness of crypto/fintech trends, platform policies, and ad compliance requirements. \r\nRequired Skills • Management • Strategic Thinking • Lifecycle Marketing • Growth Mindset \r\nJob Details • Location: Amman - Jordan • Industry: Marketing & Sales • Job Type: Full-Time • Degree: Bachelor • Experience: 4–6 • Nationality: Unspecified