Digital Marketing Communications Specialist

Job Description Job location: Abu Dhabi If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities • Developing and implementing a digital marketing strategy • Creating visual concepts for promotional activities • Managing the digital marketing calendar • Maintaining the online presence and reputation of the company • Overseeing the creation and maintenance of social media content • Tracking digital marketing performance • Creating and updating digital marketing reports • Overseeing the digital marketing budget • Planning digital marketing campaigns, including web, SEO/SEM, marketing database, PPC, email, social media and/or display advertising campaigns • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) • Manage end-to-end digital projects • Establish our web presence to boost brand awareness • Maintain a strong online company voice through social media • Liaise with Marketing, Sales and Product development teams to ensure brand consistency • Suggest and implement direct marketing methods to increase profitability • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Stay up-to-date with digital media developments • Experience in optimizing landing pages and user funnels • Experience with A/B and multivariate experiments • Identify trends and insights, and optimize spend and performance based on the insights and keyword research • Experience with A/B and multivariate experiments • Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console) • Experience with using SEO analysis tools (e.g. Semrush, Ahrefs) • Working knowledge of Meta Business Manager, LinkedIn Ads • Experience in setting up and optimizing Google AdWords and Google Display Network campaigns • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in online marketing and measurement • Collaborate with internal teams to create landing pages and optimize user experience • Collaborate with agencies and other vendor partners Qualifications • Minimum of a Bachelor’s Degree in Marketing, Digital media Marketing or similar field • Minimum of 4 years of experience as a Digital Marketing Specialist or similar role • Experience with digital marketing automation software • Experience with Google Ads and Google Analytics • Knowledge of web publishing • Proficiency with SEO & SEM tools • Superb verbal and written communication skills • Strong interpersonal skills • Strong problem-solving skills • Ability to work well in a team environment • Strong time management skills • Excellent multitasking skills • Strong analytical skills • Highly developed attention to detail • Ability to work in a fast-paced environment • Ability to prioritize tasks and meet deadlines • Proven work experience as a Digital media specialist or Digital marketing manager • Experience with visual communication principles • Familiarity with web design and content management systems • Excellent analytical and project management skills • Brainstorm new and creative growth strategies • Basic Design Principles (UX/UI) • Data Analytics and Querying • WordPress/CMS • Marketing Automation and CRM • Photo and Video Editing Basics • Office Skills—Spreadsheets and Slide Decks Nice to Have • Proficiency with Python, SQL with strong analytical skills • Photoshop, Illustrator Premiere Pro, After Effects or other media editing software • Working knowledge of HTML, CSS, and JavaScript development and constraints