Marketing Specialist - Digital Lead Generation

Marketing Specialist - Digital Lead Generation Job Snapshot Role: Marketing Specialist - Digital Lead Generation Location: Dubai, United Arab Emirates Industry: Automotive Function: Digital Marketing / SEO Experience: 3-5 years Job Type: Full-time Position Overview Al Ghurair Mobility is hiring a Marketing Specialist - Digital Lead Generation in Dubai, United Arab Emirates to support growth within its Automotive portfolio. The role coordinates integrated campaigns across digital and offline channels, with clear accountability for qualified leads, conversion performance, cost control, and pipeline contribution. Job Details Country: United Arab Emirates City: Dubai Industry: Automotive Function: Digital Marketing / SEO Salary: 12000-20000 Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time Role Context This position connects campaign strategy with daily delivery across websites, social media, email, events, product launches, and promotional activity. The Marketing Specialist will coordinate internal teams and external partners while using performance data to improve lead quality, reduce acquisition costs, and strengthen commercial results. Key Responsibilities * Support the planning and delivery of integrated marketing campaigns across digital and traditional channels. * Build campaign activities around lead capture, prospect nurturing, conversion, and sales-pipeline objectives. * Coordinate deliverables with internal departments, agencies, media partners, research firms, and suppliers. * Prepare clear briefs covering campaign objectives, audiences, messaging, formats, budgets, and deadlines. * Manage daily relationships with social media, digital, media, and creative agencies. * Review agency output and ensure all work meets the approved brief, brand guidelines, and quality expectations. * Coordinate website updates, landing pages, email campaigns, and promotional content from briefing to launch. * Track lead volume, lead quality, conversion rates, cost per lead, and overall campaign contribution. * Analyze campaign results and recommend practical improvements to targeting, content, channels, and spending. * Work with sales and CRM teams to evaluate lead progression and identify conversion gaps. * Manage competitor reviews and market research projects using internal data and external research partners. * Identify customer trends, market opportunities, and competitor activity relevant to the Automotive business. * Support product launches, activations, exhibitions, sponsorships, and corporate marketing initiatives. * Maintain campaign schedules and ensure agencies and suppliers complete work within agreed timelines. * Review marketing materials before release for accuracy, brand compliance, and alignment with campaign goals. * Track marketing expenditure and maintain clear records against approved campaign budgets. * Coordinate the production of presentations, sales collateral, campaign assets, and communication materials. * Research emerging digital platforms, performance-marketing methods, and automation tools. * Present concise campaign updates, performance insights, and recommended actions to stakeholders. Ideal Profile Candidates should hold a bachelor 's degree in Marketing, Business Administration, Communications, or a related discipline and have three to five years of relevant marketing experience. Proven exposure to campaigns designed to generate, nurture, and convert leads is important. The role requires knowledge of digital marketing, social media, email, content, campaign analytics, and agency management. Familiarity with CRM platforms and marketing-analysis tools is preferred. A genuine interest in vehicles and mobility is expected. Previous Automotive experience is beneficial, although strong category enthusiasm and measurable lead-generation experience are equally valuable. Skills Set * Lead-generation marketing * Digital campaign management * Performance marketing * Social media coordination * Email marketing * Website content management * Landing-page campaigns * Lead nurturing * Conversion analysis * Cost-per-lead measurement * CRM platform usage * Marketing analytics * Agency relationship management * Creative briefing * Brand compliance * Campaign-budget control * Competitor analysis * Market research * Product-launch support * Event and activation coordination * Marketing collateral development * Stakeholder management Why Join Us This opportunity combines creative campaign execution with measurable commercial impact in a rapidly evolving mobility market. The specialist will gain exposure to connected vehicles, alternative-power transportation, product launches, and performance-led customer acquisition while working across a growing automotive portfolio. About the Company Al Ghurair Mobility is part of Al Ghurair Investment and draws on more than six decades of Automotive experience in the United Arab Emirates. The business is expanding its portfolio through cleaner, smarter, and more connected mobility solutions serving both individual and commercial customers.