Website & Digital Marketing Specialist

We are looking for an experienced Website & Digital Marketing Specialist to help grow our school’s online presence and increase student admissions. Requirements: * Experience designing, building, and managing professional school websites. * Able to create a modern, user-friendly website that is easy for parents to navigate. * Experience setting up and optimizing online admissions and enquiry forms with a simple application process. * Able to integrate admissions systems, enquiry forms, WhatsApp, call buttons, maps, and other essential features into the website. * Strong knowledge of SEO (Search Engine Optimization) to improve Google rankings and increase website traffic. * Experience running and optimizing paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, and other digital platforms. * Able to create high-converting lead generation campaigns that attract prospective parents and increase admissions enquiries. * Experience tracking campaign performance, analyzing results, and improving return on investment (ROI). * Knowledge of Google Analytics, Meta Pixel, Google Tag Manager, and conversion tracking. * Able to improve website speed, performance, mobile responsiveness, and user experience. * Experience creating landing pages for admissions campaigns and promotional offers. * Understanding of user experience (UX) and conversion rate optimization to maximize enquiries and applications. * Able to maintain website security, update content regularly, and troubleshoot technical issues. * Basic knowledge of graphic design and digital content creation is an advantage. * Experience working with schools or the education sector is an advantage. * Strong organizational, communication, and problem-solving skills. * Self-motivated, proactive, and able to manage multiple projects independently. * Proficiency in English and Arabic is preferred, but candidates who are fluent in either language are also encouraged to apply. To applay for the job please visit https://www.capitalschoolbahrain.com/en/careers/ Work Location: In person