Trade Marketing Specialist

About the Role Our client, a prominent entity within the FMCG sector, is actively seeking a motivated and experienced Trade Marketing Specialist to join their team in **Riffa, Bahrain**. This role is critical in developing and executing effective trade marketing strategies that drive brand visibility, product placement, and sales performance at the retail level. The ideal candidate will have a keen understanding of the retail landscape, strong analytical capabilities, and a passion for implementing innovative in-store marketing initiatives. You will work closely with sales teams and retail partners to ensure our products stand out in a competitive market. This is an excellent opportunity for a proactive individual looking to contribute significantly to the success of well-known FMCG brands within the **Southern Governorate** of Bahrain. We are dedicated to fostering a culture of collaboration and innovation, providing ample opportunities for professional growth and development. Your expertise will be vital in strengthening our market presence and maximizing point-of-sale effectiveness, ensuring our brands resonate with consumers at the crucial moment of purchase. This role requires a hands-on approach and a deep commitment to achieving measurable results in a demanding retail environment. Key Responsibilities Develop and execute in-store marketing plans and promotional activities aligned with overall brand and sales objectives. Collaborate with the sales team to identify key retail partners and develop tailored trade marketing programs. Manage the execution of merchandising plans, ensuring optimal product placement, visibility, and shelf space utilization. Analyze sales data and market trends to evaluate the effectiveness of trade marketing initiatives and identify areas for improvement. Develop promotional materials, point-of-sale displays, and other marketing collateral for the trade. Build and maintain strong relationships with retailers and distributors to foster partnerships and ensure program success. Monitor competitor activities and retail execution to identify opportunities and threats. Manage trade marketing budgets effectively, ensuring maximum return on investment. Provide training and support to the sales force on trade marketing programs and execution standards. Stay updated on industry best practices and emerging trends in trade marketing. Requirements Bachelor's degree in Marketing, Business, or a related field. Minimum of 3-5 years of experience in trade marketing, sales, or a related role within the FMCG industry. Demonstrated understanding of the retail environment and point-of-sale strategies. Strong analytical and problem-solving skills with the ability to interpret sales data. Excellent communication, presentation, and negotiation skills. Proven ability to manage multiple projects and deadlines effectively. Proficiency in MS Office Suite, particularly Excel and PowerPoint. Ability to work independently and collaboratively within a team. Experience working within the **Bahrain** market is preferred. Fluency in English; knowledge of Arabic is a plus. Benefits Competitive salary commensurate with experience. Health and dental insurance. Opportunities for career growth within a leading FMCG company. Annual performance bonuses. Travel allowance for field visits. A supportive team environment in **Riffa**.