Lead Digital Marketing Specialist - E-commerce Growth

About the Role Our client is seeking a highly motivated and results-oriented Lead Digital Marketing Specialist to drive e-commerce growth initiatives from their offices in Riffa . This senior position requires a deep understanding of digital marketing channels, campaign management, and data analytics to optimize online sales and customer acquisition. You will be responsible for developing and executing comprehensive digital marketing strategies, managing paid advertising campaigns, SEO efforts, and social media engagement. The ideal candidate will have a proven track record of delivering measurable results in a fast-paced e-commerce environment. This role offers a unique opportunity to lead impactful campaigns and shape the online presence of a growing brand. Key Responsibilities Develop and implement data-driven digital marketing strategies to increase website traffic, conversions, and revenue. Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads. Oversee search engine optimization (SEO) efforts, including keyword research, on-page optimization, and link building. Develop and execute social media marketing strategies to enhance brand awareness and community engagement. Analyze campaign performance using tools like Google Analytics, SEMrush, and other relevant platforms. Create compelling ad copy, landing pages, and email marketing campaigns. Conduct market research and competitor analysis to identify new opportunities and trends. Collaborate with content creators and web developers to ensure cohesive marketing efforts. Manage marketing budgets effectively, ensuring optimal ROI on all campaigns. Report on key performance indicators (KPIs) and provide insights for continuous improvement. Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 5+ years of experience in digital marketing, with a strong focus on e-commerce and performance marketing. Proven success in managing and optimizing paid search (PPC) and social media advertising campaigns. Expertise in SEO principles and best practices. Proficiency in Google Analytics, Google Tag Manager, and other web analytics platforms. Experience with email marketing platforms and CRM systems. Strong analytical skills and the ability to interpret complex data sets. Excellent written and verbal communication skills. Experience in managing marketing budgets and forecasting. Creative thinking and problem-solving abilities. Benefits Our client offers a competitive salary, excellent health benefits, and opportunities for professional development within the digital marketing field. Employees in Riffa will enjoy a dynamic work environment, the chance to lead innovative campaigns, and significant opportunities for career progression. This role is based full-time at our Riffa office, fostering strong team collaboration.