Senior Associate - Brand Management

Job Description Execute brand Strategies & Campaigns • Support the execution of the full year initiative master plan. • Execute the brand campaigns and communication across various channels driving awareness on Bupa Value Proposition • Support the execution of brand campaigns with all relevant stakeholders such as communication, activation and PR teams. Report Brand Performance • Support in monitoring brand performance and brand perception metrics • Issue Launch recap reports with results achieved • Support the analysis of the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance Execute Brand Guidelines • Execute brand guidelines across all assets and communications • Understand the Global Brand Guidelines and best practice • Work with agencies to ensure compliance with the brand guidelines. Communicate with the agency as needed. Skills Description • A solid understanding of marketing concepts and execution • Strong analytical skills with the ability to identify correlations and commonalities • Profecient in both Arabic and English language (written & spoken) • Excellent computer skills with capabilities in web search, excel, power point and word • Hands on experience in new communication development and repositioning brands